Headstart on Original Work

This past week, I completed two research assessments and one interview assessment for ISM. The time to start researching and preliminary stages for my original work are soon to start. Therefore, I made sure these two new research assessments were very original-work geared rather than just presenting me with general foundational knowledge about my field. I have been reading this marketing textbook titled "Core Principles of Marketing", which contains a lot of useful information about a multitude of things, including but not limited to, the marketing research process, elements of marketing plans, international marketing, strategic planning, influences, market segmentation, and more. This past week I read about the different elements in a marketing plan and the steps in the marketing research process. As it is seen, both of these chapters that I read are directly preparing me to start my original work. I needed to know what exactly I have to put in the marketing plan I will make,and I needed to know how to conduct marketing research, if the company did not already have it available to me. Therefore, I have already started the preliminary stages for my original work. On top of that, by writing an interview assessment I reviewed one of my interviews with a professional, refreshing my knowledge about the field of marketing.