A New Direction

This past week was extremely eventful. I had my first meeting with my mentor and I finalized my final product idea in my final product proposal. For my final product this year, I will be creating a theoretical brand campaign for a company that is currently in the United States, but could be expanded globally. This brand campaign will be thoroughly explained and analyzed through a variety of factors such as what the current trends are in a country, whether or not it is profitable for that company to expand into that country, whether there is a growing demand for that good or service, and multiple other things. This would include samples of business pitches, as well as describing the correct business customs in different countries and what the taboos are. Then, after gathering all this information, in order to create something of value to the outside world, I will compile all this into a resource website, along with actually making a brand campaign, creating a thorough and complex final product. When I met with my mentor, he gave me many ideas on how to get started, the difficulties I might run into, and what exactly I could accomplish. Overall, it was a very productive week.